Charlotte, we’ve got a new spot to add to our weekend rotation. JAIDE has officially opened in Plaza Midwood (1506 Central Ave), and trust us, it’s more than just a store. It’s a whole experience built for us, by people who actually get it.
More Than Shopping
Step inside JAIDE and you’ll feel it immediately: the space is calm, intentional, and luxe without trying too hard. Think curated fashion, soft vibes, and a whole upstairs lounge where you can grab a drink, catch up with your girls, or just take a breather between racks.
And let’s be clear, it’s not just clothes. JAIDE is also bringing sneaker heat, with the latest drops from New Balance, Jordan Brand, Nike, Adidas, and more. Fashion + sneakers under one roof? That’s a win.
Why We’re Here for It
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It’s a vibe. From the layout to the lounge, JAIDE feels like the kind of place you want to hang out, not just swipe your card.
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It’s for us. This is women-centered retail. Period. The fashion, the sneakers, the details, they all feel aligned with how we move.
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It’s community. Expect more than shopping. JAIDE is about activations, conversations, and creating space for women to show up fully.
Pull Up
📍 JAIDE Charlotte
1506 Central Avenue, Plaza Midwood
🕒 Mon–Sat: 12–7 PM | Sun: 12–5 PM
Whether you’re hunting for your next statement look, plotting a girls’ day out, or looking for the freshest sneakers to add to your rotation, JAIDE is that spot.
Final Thoughts
At Kicks & Fros, we love seeing Charlotte win with spaces made for us to shine. JAIDE brings fashion, sneaker culture, and community together in one place and it’s giving fly girl luxury. If you haven’t pulled up yet, consider this your sign.
Check out our founder here at the JAIDE opening, she pulled up to mingle, shop, and celebrate.
Photo Credits:
Images via The Whitaker Group